OST x THE TALK

Client: Al Ostoura x The Talk magazine
Type: Creative marketing and copywriting, content creation
Location: Kuwait, AUE, KSA, Qatar
Year: 2020

Background story
After the emergence of social media, mainstream marketing ads became too static so we wanted to think of new and fresh ideas to introduce into magazine ads. Al Ostoura, a high end fashion retail entity in Kuwait, and The Talk, a Kuwaiti based fashion and lifestyle magazine, are collaborating to create a series of five articles to be published in The Talk.

Marketing approach
The article is tailored around a different fashion persona each time, which in this case was Francesca Bianco. The article discusses the lifestyle and sense of fashion in a storytelling way while promoting Al Ostoura’s new clothing collection and brand.

Design Implementation
We divided the article into four sections, each section containing two pages.
The first section tells us the story of Francesca Bianco, an international fashion persona.
The 2nd and 3rd section are targeting her style and fashion secrets with the “Favorite Day Look” and “Favorite Party Look”.
The 4th section talks about Francesca Bianco’s lifestyle and travel destinations paired with her favorite looks.