OST MURAL ART

Client: Al Ostoura (legend in arabic) - Leaders in high end retail
Type: Hoarding concept and design
Location: Kuwait
Year: 2019

Background story
Malls and social media platforms play an important role in Kuwaiti people’s everyday lives, they can be considered as part of the country’s public spaces.

Design approach 
Based on this observation, our design approach and marketing strategy was to combine these two ideas into one by designing instagram-worthy murals at two different stores for Al Ostoura.

Ostoura 20

Background story & approach
The new store by Al Ostoura was targeted for the younger Kuwaitis, working around that as a main idea we decided to use street art as our prime inspiration for the graphics.

Al Ostoura Multibrand flagship store in Hamra Luxury Center:

Background story 
Our design approach was to create a Greek temple display stems from the meaning of Al Ostoura, which translates into Legend in English. 

Design approach 
The Greek sculptures are dressed in Yayoi Kusama’s eye catching patterns which send you to a parallel time where Greek goddesses and contemporary art meet.